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Why Is It So Hard to Give Customers Content They Want?
Here’s a piece of advice I often unwrap and present to clients: “We live in a multimedia, interactive online world – whether you like it or not. People want to consume content on their terms and in...
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Social Media Myth Busting: Engagement
First, I’d like to come clean. Guilty as charged! I speak the word “engagement” ad nauseam. It’s one of those words I’m required to use as a social media consultant (Rule #34 in the Social Media...
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